My partner and I attended a fancy dinner at a major tourism conference recently. We were seated next to the GM and director of sales & marketing for a fairly large independent resort. When they asked about our company, we explained who we are and what we do.
Rainn Wilson, who played the quirky Dwight Schrute on "The Office" TW show, recently tweeted a number of caustic, okay vicious, comments about US Airways service because a connecting flight had left prior to departure time - causing the cast of the show to miss a scheduled appearance in Scranton, Pa., where the TV show takes place. Some of the tweets were pretty graphic, and I'll spare you those, but, clearly, somebody like Wilson has a tremendous number of followers and impact.
Airline travel has become so common for many of us in business that we sometimes look on the airlines themselves like utilities - companies that provide an essential service that (with rare exceptions) we take for granted and don't acknowledge unless something goes wrong.
People love a good PR disaster. As if there were a bright red beacon attached to your brand, a company can find itself attracting unwanted attention faster than a blink of an eye. As of late, the cruise industry has been under this kind of extreme scrutiny following a rash of public relations nightmares across a number of cruise lines.
Casino marketers face the challenge of too much competition.