We used to drive to see a travel agent to book our family vacation. What if your house, watch or car knew you well enough to book your next trip? Can inanimate objects and devices from our daily lives leverage enough data to make our vacations more enjoyable? Sounds way off in the future but the Internet of Things is already here. Twice as many things are connected to the Internet as people.
A dangerous trend is creeping its way into the hallways of hotels and resorts throughout the country.
The tie-in between movies and travel is longstanding. Guidebooks offering help on visiting destinations are popular, as are tours around, say, the locations in "Field of Dreams." But in an era of social media, the tie-ins and marketing potential increase exponentially.
The importance of the mobile experience in travel marketing can't be understated. As I've written about before, the inspiration to travel (and the need to book it!) strikes at all times of day, in all environments - and with our mobile devices always on, always nearby, and constantly in use (the average person checks their phone 150 times a day), inspiration usually starts becoming action via the mobile channel.
I just returned from a three-week vacation in Hawaii, and I was once again reminded that the key to great marketing starts with your product. As I traveled across the islands, staying in everything from five-star hotels to small bed and breakfasts, I found that little details resonate in big ways. As marketers, we're working to enhance our SEO and PPC, embrace the next social media craze or ramp up our focus on mobile, but we'd all benefit greatly by taking a long, hard look at the product travelers experience when they stay with us.