MARKETING: TRAVEL
by Ryan Bifulco on Mar 31, 10:10 AM
With a multitude of travel trends right now, I was having a tough time picking just one to write about. So I thought it would be a great time to share some thoughts on four key trends to focus on to help your travel or tourism business thrive in 2015. Since we all read 10 articles a day about mobile and social, I am going to cover some other hot segments that tend to get less coverage.
MARKETING: TRAVEL
by Jan Rezab on Mar 30, 10:16 AM
Social media has become a huge driver and part of business for the hotel and accommodation industry. It provides a great way to attract potential clientele, showcase a hotel's atmosphere visually, and update guests on any news. Most of the largest hotel groups worldwide already know this. In fact, they've been just as diligent about growing their digital presences around the globe as they have been about growing their physical presences.
MARKETING: TRAVEL
by Dave Spector on Mar 23, 12:31 PM
While many folks are focused (rightfully!) on hotel website design, rate parity and direct bookings, smart hoteliers are rededicating themselves to good, old-fashioned service.
MARKETING: TRAVEL
by Allison Schroeder on Mar 18, 10:41 AM
Everyone knows the fastest way for brands to engage customers and prospects is through visual content. With more than 200 million monthly users, Instagram has taken the social media world by storm and created the perfect platform for travel companies, agents and destinations to showcase their offerings in a unique way to attract new customers.
MARKETING: TRAVEL
by Harvey Chipkin on Mar 16, 10:11 AM
It's challenging enough that consumers visit multiple sites when they plan and book travel so that a marketer has to wade through the data and figure out the patterns that make it more productive to target and retarget. But now that there are seismic device shifts as more time is spent on mobile and tablets, marketers have to figure out what they're doing on what device - and put it all together.
MARKETING: TRAVEL
by Jason Warnock on Mar 11, 1:06 PM
As the mass-hysteria of Disney's "Frozen" suggests, people love snow. However, when it is piled down sidewalks and doubles the morning commute, snow's allure disappears as quickly as a bucket of movie popcorn. In these frigid, winter months, rather than wondering when consumers will let it go, travel industry marketers should instead be asking where they are going.
MARKETING: TRAVEL
by Matthew Bailey on Mar 9, 10:36 AM
Quick, name the top marketing channels for your business. Now, did you include customer referrals?
MARKETING: TRAVEL
by Gary Leopold on Mar 2, 10:11 AM
Hospitality Sales and Marketing Association International conference reveals challenges and opportunities.
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