MARKETINGTOOLS: CRM
by Troy Burk on Nov 1, 7:01 AM
For years, marketers have relied on lead scoring to identify prospects who are most likely to become customers. Scoring prospects based on two dimensions-who they are and how they interact with your brand-is no longer a sufficient measure to project future activity, let alone find and grow the most valuable relationships into revenue generating streams.
MARKETINGTOOLS: CRM
by Mark Miller on Oct 30, 7:22 AM
The healthcare industry is in the midst of a major transformation. There are few topics as hotly debated in both politics and the press-whether you're talking about insurance costs and coverage, accountable care organizations, or outcomes based medicine.
MARKETINGTOOLS: CRM
by D. Daniel Ziv on Oct 23, 6:49 AM
With Facebook, LinkedIn, Twitter and other social media outlets reaching a record number of users, industry analysts and researchers are looking into the ways these media platforms are influencing the customer experience. The University of Massachusetts at Dartmouth conducted a study that evaluated Fortune 500 companies and found that 62% use Twitter, 58% have a corporate Facebook page, and 23% have a corporate public-facing blog. This raises an important question: are companies leveraging social media as a valuable source for Voice of the Customer (VoC) input?
MARKETINGTOOLS: CRM
by Alex Realmuto on Oct 19, 6:21 AM
Microsoft has recently launched its Internet Explorer 10 with a full-on media blitz. Implementing a multi-channel approach that includes not only digital advertising, but print and television as well (somewhat uncommon for a new browser), Microsoft has invested the upfront capital in an attempt to grow market share for its IE browser, which has seen its usage numbers drop to competitors like Google Chrome and Firefox over the past year. The release of IE10 marks an interesting landmark in the history of web browsing; for the first time ever, a major browser has been released with the "Do Not Track" …
MARKETINGTOOLS: CRM
by Kathleen Stockham on Oct 16, 9:15 AM
We are in the thick of election season, just days from electing the president for the next four years (which guarantees at least half the population will be elated/deflated from the other half.)
MARKETINGTOOLS: CRM
by Neil Rosen on Oct 9, 3:23 PM
In order for an organization to be customer-centric, it needs to have a strong corporate discipline behind everything that it does. It's too easy, otherwise, for priorities to shift, for immediate problems to take center stage, and for the company's mission to drift away from its guiding CRM principles.
MARKETINGTOOLS: CRM
by Dan Roche on Oct 2, 7:11 AM
If you're like most companies, you are always strategizing to grow your business and reach new audiences, some of which may be overseas. The Internet, mobile devices and social media have all helped in these efforts, but how do you effectively relate to customers around the globe?
MARKETINGTOOLS: CRM
by Andrew Kokes on Sep 25, 5:58 PM
Multi-channel tactics are to customer care what green screen terminals are to personal computing. Multi-channel is full of siloed approaches, disparate decisions about what you think the customer may want, and provide very limited options for your customer to move between the channels you think they may want.
MARKETINGTOOLS: CRM
by Kathleen Stockham on Sep 18, 10:00 AM
Years ago, notorious political mouthpiece, James Carville (who "Family Guy" patriarch Peter Griffin hilariously dubbed "Scary Clown") uttered the phrase that many credited as a turning point to get Bill Clinton elected; "It's the economy, stupid." Succinct and to the point, this rallying cry was more about getting back to basics rather than drumming up something new, fancy and eloquent.
MARKETINGTOOLS: CRM
by Neil Rosen on Sep 11, 10:26 AM
Email marketing is most effective when content is sent in a timely manner to customers and prospects based on specific actions they take. That's CRM at its finest, after all: responding to the customer's actions and expressed desires.