Augmenting the Mobile Shopping Experience
Retailers and marketers continue to look for new and effective ways to interact and engage with customers through the mobile devices while they shop. The key is to find the best ways to provide value to the shopper as well as finding the best success metrics. ...Read the whole story
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Seven Mobile Marketing Trends To Watch In 2013
A Google ad ID, Square-like apps from credit card companies? Big data finds its best outlet on mobile? 2013 may be full of surprises. ...More
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