Airlines, retailers and financial institutions are doing plenty of mobile testing behind the scenes before launching new mobile commerce functionality. Part of the challenge is making sure the past features still work with the new. ...Read the whole story
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Amazon Ranks No. 1 In Mobile Satisfaction Index
Consumers are becoming more comfortable with mobile commerce and user satisfaction as the mobile retail experience is improving. Consistent customer service across channels plays a big role. ...Read the whole story
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Amex Launches Pay-By-Hashtag Over Twitter
American Express today introduces a Twitter-based method for buying from a select catalog of physical goods. Using a designated hashtag in a tweet is enough to initiate the order and payment process. ...Read the whole story
Around The Net
- 'Geniuses' with Tablets to Greet Car Buyers in Showroom Mobile Marketing Watch
- Mobile Consumers Driven to Fast Food Locations via Banners Mobile Marketer
- Steakhouse Uses Apple Passbook to Drive Customer Engagement Mobile Commerce Daily
- South Korean Mobile Payments Alliance Chosen as Most Innovative FierceMobileIT
The goal of business and marketing is to close the sale, and today we're doing that by optimizing the "right" offer and removing any barriers to purchase in the moment. Shoppers are demanding the right product at the right price at the right place at the right time. ...More
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Showrooming Is Benefiting The Retailer
According to a new ForeSee study of mobile shoppers last holiday, most people people using their phones in-store were going to that retailer's mobile site for more information. ...More
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