Mobile is likely to have a significant impact on the future of air travel, as more precise location technology is used to aid travelers by guiding them through the check-in process and along their way to their respective gates. ...Read the whole story
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retail
Survey: For Retailers, Mobile Has Really Arrived
BDO, which regularly measures the mood of retail executives, says that mobile strategies are finally toddling out of their infancy, and that 60% of retailers plan to maintain their investment in mobile in the year ahead, while 38% intend to pump it up. ...Read the whole story
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Scaling Content: Marketers Must Adapt To Ecommerce, MCommerce Shifts
Smartphones and tablets now drive one out of every three minutes spent with digital media. As the e-commerce and m-commerce channel shifts accelerate, companies that are unable to maintain market shares from one channel to the next will suffer. ...Read the whole story
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WiFi access at malls, stores and restaurants will be an opportunity for retailers to change the nature of the shopping and eating experience. Call it 'second screening' retail. ...More
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