Attendees at the MediaPost Mobile Insider Summit have been hearing about and discussing mobile strategy over the course of the three-day event in Captiva, Florida. they soon will go back to deal with the mobile challenges and opportunities in their businesses. ...Read the whole story
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Scaling Content: Marketers Must Adapt To Ecommerce, MCommerce Shifts
Smartphones and tablets now drive one out of every three minutes spent with digital media. As the e-commerce and m-commerce channel shifts accelerate, companies that are unable to maintain market shares from one channel to the next will suffer. ...Read the whole story
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Mobile Web Sites Take Bigger Commerce Share
One out of every five visits to ecommerce Web sites now comes from either a tablet or smartphone, signaling that attribution paths and technology will become increasingly important in 2013. Tablet search could drive upwards of $5 billion in revenue for Google in 2013. ...Read the whole story
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Buzztime, the network with more than 15,000 video gaming screens in bars and restaurants, finds that targeting people with the promise of more fun beats a simple discount offer any day. ...More
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