Mobile Purchasing: Urgent Need vs. Irrational Passion
What is it that causes people to buy things from their smartphone? While it keeps getting easier to make a purchase, new research shows that mobile shoppers are willing to spend more, whether rationally or not. ...Read the whole story
-
Internet Key Influence On Purchases
The Internet plays an important role in influencing new product purchases, especially in categories like consumer electronics and appliances. A global survey found that people were most likely to make a purchase based on searching the Web, at 67%. ...Read the whole story
Around The Net
- Smartphone Owners in US, UK Confident to Spend More The Drum
- Tablet In-App Gaming Spending to Hit $3 Billion FierceMobile Content
- Omaha Steaks Selling Gourmet Products by Texting Mobile Commerce Daily
- The Growing Up of Mobile Apps of Luxury Hotels Mobile Marketer
Privacy Problem? What Privacy 'Problem'? Says Google
While some Android developers are uncomfortable with the personal level of customer information Google is passing along to them, Google considers it a non-issue. ...More
Recent Most Read Stories
- Mobile Commerce & the Attack on the Cash Register
- Dealing with the Speed of the Mobile Purchase
- The Gratification of Instant vs. Deferred Rewards
- Mobile Commerce Can Work at 30,000 Feet
- The Short Time of the Mobile Purchase
- Mobile Payments Meet MMS: Payvia Buys Mogreet
- Mobile Pay At Checkout Around That Other Corner
- The Mobile Commerce Win: Location, Location, Location
