Nissan has developed self-healing paint, a technology that renders a car scratch-proof. Does this spell the end of parking at the far end of the store so errant shopping carts don't ding my car? Someday, just not today.» 1 Comments
New technology, like social networks, not only reconnects old friends and relatives but sheds light on cold-case crimes, most recently helping to solve a 45-year-old hit-and-run death. This month, The Missing Children's Network in Canada goes old-school in its effort to help locate missing children by placing the pictures of those missing on postage stamps.» 0 Comments
A&W Restaurants is jumping headfirst into social media with the help of its mascot, Rooty The Great Root Bear. Back in February, A&W Restaurants created a LinkedIn profile for Rooty, marking the first time a brand mascot had its own LinkedIn profile, according to the company. Those who added Rooty as a connection received a fun and light-hearted LinkedIn recommendation. Rooty wasn't able to deliver too many recommendations, however, because once LinkedIn caught wind of his page, it was shut down completely, because Rooty isn't a real person. In a follow-up video posted to YouTube, Rooty begs to differ.» 1 Comments
Nothing beats indulging in various ethnic cuisines while on vacation but what to do when a craving arises and you're stateside? A branding campaign for Noodles & Company curbs worldly cravings with outdoor, newspaper, radio and online elements supporting the company's "Your World Kitchen" initiative.» 0 Comments
Rusty, the 100-year-old water tower that resides on the roof of Carmichael Lynch in Minneapolis, received an artistic upgrade that draws pedestrian attention skyward. The agency partnered with the Minneapolis College of Art and Design to create a loop of mapping projections -- like raccoons and the woman from Hall & Oates' "Maneater" -- running throughout April from sunset until midnight.» 0 Comments
When I think of impulse buys, I think of the candy section at the grocery store and the trial-sized beauty supplies that consume the checkout line at Sephora. But a car, as an impulse buy, is something I'm not buying. While this ad for Volkswagen Canada is clever -- not to mention challenging for the production team -- I'd position the car as affordable without labeling it as an impulse buy.» 0 Comments
We've all heard the term "playing with your food" -- but what about playing with your condiments? And this is no April Fools' Day joke. To celebrate the 50th anniversary of Felix Ketchup, Helsinki-based agency hasan & partners commissioned British pop artist Nathan Wyburn for an experiential and digital campaign that involved people, portraits and an endless supply of ketchup.» 0 Comments
A New Zealand campaign launched in December continues to encourage the practice of adopting shelter dogs. The New Zealand arm of the Society for Prevention of Cruelty to Animals (SPCA), teamed up with animal trainer Mark Vette from Animals on Q, MINI New Zealand and its agency, Draftfcb New Zealand to teach three shelter dogs how to drive a car. Monty, Porter and Ginny were taught how to brake, shift gears, turn the steering wheel and accelerate in a modified MINI Countryman Coopers.» 0 Comments
The University of Colorado Hospital and its agency, Cactus, launched a print series three years ago, with frameable art prints, mailed to a large audience of doctors, that highlighted the hospital's advancements in various departments. This year, again armed with a small budget, Cactus sent a direct-mail piece to doctors nationwide, describing this year's print: a high-end, limited-edition letterpress poster of the Hippocratic Oath (health-care workers' oath of professional conduct), hand-cranked on a 1961 vintage Vandercook proof press. Since this art print was a limited edition, doctors had to act fast and reserve their copy online.» 1 Comments
This isn't your parents' version of slot-car racing. Audi Canada set out to reinvent the test drive by creating a miniature outdoor installation where passersby could test drive a custom-made 1:32 scale Audi A4 quattro using an iPad as a controller.» 0 Comments
