LensCrafters had a vision: broker a magazine buy and become its sole advertiser. Vision accomplished in the August issue of Time Style & Design featuring the cover line, "Visionaries: Looking at the future through the eyes of 25 creative icons."
Alabama residents are having relationship problems... with their banks. The Alabama Credit Union exploits this issue in a statewide ad campaign encouraging residents to wave bye-bye to their current bank.
Not since HBO decorated one New York shuttle train to resemble the Gem Saloon from "Deadwood" have I so looked forward to riding public transportation. Westin decorated the interiors of all three S trains that shuttle commuters and tourists between Grand Central Terminal and Times Square with relaxing travel imagery.
The city of Brotherly Love shows off its lesser-known attractions in a $5 million tourism campaign launched by the Greater Philadelphia Tourism Marketing Corporation. I wonder how the locals feel about their favorite finds, whether restaurants or galleries, being outed for tourists to inundate? Locals don't seem to mind, since more than 40 Philadelphia bloggers are participating in the campaign.