Last year, Coca-Cola tapped Canadian agency Taxi 2 to create a campaign to generate buzz for its Fanta soft drinks. Fanta is a well-known beverage in Europe, but remains relatively unknown in Canada.» 0 Comments
Answer: diamonds, plastic and spoof ads. Question: What three things last forever? It's easy to mock the iconic "A diamond is forever" ad campaign from De Beers, especially around Valentine's Day. An eco-friendly organization has done just that.» 0 Comments
Underwhelmed and fresh salsa. Those are the two tastes lingering in my mouth following the Super Bowl. The game was far more exciting than the ads. Even this non-football-watcher was glued to her seat.» 0 Comments
Amy Corr
Amy Corr is managing editor, online newsletters for MediaPost. She can be reached at amyc@mediapost.com.