A&W Restaurants is jumping headfirst into social media with the help of its mascot, Rooty The Great Root Bear. Back in February, A&W Restaurants created a LinkedIn profile for Rooty, marking the first time a brand mascot had its own LinkedIn profile, according to the company. Those who added Rooty as a connection received a fun and light-hearted LinkedIn recommendation. Rooty wasn't able to deliver too many recommendations, however, because once LinkedIn caught wind of his page, it was shut down completely, because Rooty isn't a real person. In a follow-up video posted to YouTube, Rooty begs to differ.