Any shop can get hot. any group can have a good year. But few are great, even for a little while--let alone year after year. So when we asked industry thinkers and media agency leaders to comment on Media's decision to name Starcom its Media Agency of the Year for the fourth consecutive time, you can imagine the swirl of wry commentary: "Is this a hereditary award?" asked one pundit. But there was no quarrel with the choice.