Control the language and you control the mind. It's the real reason the pen is mightier than the sword. All marketers - noble or not - know this. They're constantly searching for the words to gain consumer mindshare and influence attention. It's why politicians and their pundits who have to sell their ideas tussle endlessly to claim the high ground using terms such as "pro-life" or "pro-choice" when actually neither term is completely honest.
A novel technology is giving the whisper campaign a good name.
It was a big idea for a small town: to virtually drop thousands of copies of Microsoft Office Accounting Express 2007 from the sky into trees, atop roofs, and onto the streets of Willow Springs, Ill.
The advertising industry makes for irresistible eavesdropping opportunities, and you can find plenty of proof on AdVerbatims.blogspot.com.
Realtors have long relied on open houses to sell homes. But open basements?
After countless hours of media planning and buying, the goal is finally within reach.
How many text messages do you send and receive per day?
Crayon, a recently launched new marketing agency, is drawing on its knowledge of the latest Web 2.0 applications to self-promote. The new media and marketing shop staged its launch party in Second Life late last year. Created by Joseph Jaffe, the firm even has an office in the virtual world, on an island dubbed "crayonville." Nearly 60 avatars attended crayon's coming out party, including, of course, nine employees who sat around a conference table in their virtual office.
Move over, YouTube. Brightcove plans nothing less for its newly launched Brightcove Network than to revolutionize video distribution, monetization, and viewing on the Web.