Results for October 2007
  • Tech Title Terminated
    Underscoring the tough times for magazine publishing, business and technology publication Business 2.0 will shutter after the October issue. The move seems counterintuitive given its more than 600,000 subscribers and the current tech boom.
  • Video Ad Startups Snag VC $$$
    The funding continues to flow into online video ad startups. Video ad network VideoEgg received $15 million in September in venture financing led by Focus Ventures and including WPP Group and August Capital.
  • A Hot Market Gets New Players
    Former Fox Interactive Media president Ross Levinsohn and former AOL chief executive Jonathan Miller last month became the latest media heavyweights-turned-Web 2.0 investors.
  • What's in a Name?
    Not everyone finds "hulu," the playful name NBC Universal and News Corp. gave to their media joint venture so amusing. Online self-publishing company Lulu Enterprises has filed a trademark suit against Hulu, alleging it's intentionally attempted to create confusion in the marketplace with the new name.
  • What Would Robert De Niro Say?
    A strike last month by New York City taxi drivers protesting installation of digital video screens with a GPS component hasn't slowed the efforts of media companies supplying content and advertising for the screens.
  • Too Little, Too Late?
    Wireless operators may wind up on the sidelines when it comes to mobile TV, according to a new study. In-Stat says major carriers may get pushed aside by alternative technologies for delivering mobile video and TV services.
  • Yahoo Pact Still a Work in Progress
    Last November, Yahoo and a group of 176 newspapers nationwide announced a major alliance intended to boost online advertising on both sides. In its barest form, the deal would let newspaper advertisers post classifieds on Yahoo's HotJobs while HotJobs would power the job sites on newspaper Web sites.
  • iVillage Live, Take Two
    NBC Universal's launch of "iVillage Live" marked one of the most far-reaching efforts to meld the Internet and TV into a seamless media property embodying true convergence. It fell flat. But NBC is giving the syndicated show another shot under the new name of "In the Loop with iVillage."
  • Smells Like Desperation
    Print may be dead but scratch 'n' sniff lives on, thanks to the Los Angeles Times. The newspaper teamed up with Fox Walden, a joint venture of 20th Century Fox and Walden Media, in September to create an ad using scented ink to promote the studio's upcoming release of Mr. Magorium's Wonder Emporium.
  • Grabbing 'Em with Games
    Kids like to play. So it shouldn't come as a surprise that kids' television networks will lean heavily on games in the coming months as they seek to build an audience online. Games are ideal engagement tools - you have to play them so they naturally keep visitors on a Web site longer.
« Previous Entries Next Entries »