• The Age of Consent
    Consumers may find it intrusive if not downright creepy, but marketers, under immense pressure to meet quarterly goals, depend on behavioral targeting to squeeze digital dollars out of dimes. The question is: Can it be done in such a way that is beneficial to everyone?
  • Minimizing Measurement
    It's integral to human nature that we ask questions. Similarly, it's pretty much always the case that once an answer is supplied, it spawns yet more questions. It's part of the human condition.
  • Once the Horse has Left the Stable
    There's an old maxim that says we always overestimate the changes we expect to see within five years and underestimate those we'll see within 20.
  • Four Rooms
    We discussed drivers for change over the next 5 to 10 years with Lloyd Burdett of The Futures Company -- these living rooms reflect possible outcomes
  • Kaleidoscope Eyes
    LOOKING UP: MOBILE FROM 2010-2015 Sept. 23, 2015- It's been an interesting past five years, but let's put on our AR glasses and take a look back to the not-so-distant past. The evolution in capabilities, functionality, and user behavior in mobile has been nothing short of revolutionary. It's hard to believe that just a few years ago, mobile wasn't the primary computing platform, broadband penetration was below 90 percent, and AR glasses were barely a concept, far from the hot-ticket item they are today.
  • Back to the Future
    Many of the designs submitted to us though CrowdSpring were throwbacks to looks or themes from past visions of the future, perhaps following the lead of our tagline for the issue: "It isn't what it used to be." Throughout this section the designers, who span the globe, explain their covers in their own words.
  • The Advantages of Being Completely Lost
    Let me start out by saying that I know nothing about media. That's probably not a surprise to people who know me because I am thought of as a "creative" guy. But you might be surprised to learn that I know nothing about creativity. Furthermore, I know nothing about advertising.
  • The Cover Story
    How Alex Bogusky morphed into Max Headroom, George Jetson, a baby, an old man, a zombie army, and a manifestation of his own Twitter feed: "What my career has sort of been about has been the democratization of different aspects of the agency world," guest editor Alex Bogusky told us in our initial meeting about this issue.
  • Church & State
    Can the news business survive once-sacred walls toppling? Work with me on this, because you, the reader, are an integral part of this story. First, I want you to pick up this magazine. Feel the heft of it in your hands. Fan the pages, and feel the words and pictures fluttering at you. If you are reading it in print, or online, I want you to take your index finger and run it under the following line, as if to underscore its meaning: What is the value of this content?
  • Fast Forward: The Future Of Media (Redux)
    It always feels a bit silly to me to write columns addressing the future of anything, but I can tell you that as I write this one - about the future of media, from a vantage point deep in a global economic recession - the feeling that comes to mind is more like futility. That's because I believe that something far bigger than an economic down cycle is taking place, and I also believe that media is causing it.
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