Results for December 2009
  • Annotated: The Apple Tablet, Slate
    In early September, a resolute Steve Jobs told The Times' David Pogue that Apple had absolutely no plans to create a Kindle-like e-reader. Oddly enough, Jobs said the company was only interested in general-purpose devices because "people just probably aren't willing to pay for a dedicated device." This from the guy who created the iPod?
  • Fast Forward: Reality Check
    This column is labeled "Fast Forward," but all too frequently, I feel like I'm stuck on pause. That's the way I felt recently when I paid a visit to Muncie, Indiana. What's that you say, "Muncie?"
  • The Price Is Right
    Long Island's newsday set its pay wall firmly in place in November, becoming one of the few local newspapers to charge for all online access to its content. MediaNews also joined the club, charging for its content in Chico, Calif. and York, Penn. The theoretical gymnastics of figuring out the right trade off between eyeballs and fees has been one hurdle. Newsday began charging $5 a week, arrived at, easily enough, to achieve exact parity with home delivery. Of course, Newsday is in a unique situation.
  • Campaign Lacks Vision (Literally)
    To capitalize on fan excitement about the yet-to-be-revealed Volvo S60, the company gave them a unique way to preview the vehicle. It invited blind artist Esref Armagan to its design center in Sweden to paint what chief designer Peter Horbury calls "the next of the new Volvo." The painting would be all enthusiasts would see of the car until its official release. For the so-called "Blind Preview" campaign, the company created a mini-documentary, featured on their Facebook page and also posted on YouTube, that follows the artist through the fascinating process of his painting.
  • Jäger Bombs
    Inside a former warehouse on a desolate industrial block of Brooklyn, women wearing little more than corsets, tattoos and fake eyelashes are lounging on '70s-era furniture sipping cans of PBR, while in the main room, a cavernous space with a 450-square-foot stage, the MC, a six-foot-tall man in a metallic blue bunny costume, is offering-slash-threatening to pour Jägermeister on the front row. To the unsuspecting, even the very prominent sponsorships seem like part of the subculture.
  • I Want My E-TV
    Have you ever wondered what television would be like if invented today, following the proliferation of the personal computer and Internet? Practicalities aside, if given the chance to remove the shackles of TV history, how different would our modern creation be?
  • Working the Networks
    Whether it is classic or new media, networks are integral to the advertising industry. Yet so many misnomers exist about what the term "network media" really means. A network is a collection of individuals grouped together in order to form a larger, interconnected system. Networks permeate every aspect of the media business, and even so-called local media relies on network affiliations.
  • You Talking To Me?
    According to a recent Nielsen study, in the last year, people spent 73 percent more time on social-network sites. In February, such usage exceeded email for the first time. Did personal conversation just become passé? Is staring into someone's eyes as you either a) try to seduce them, or b) visually telegraph your wish for their immediate demise, old-school?
  • The Art of Seduction
    Our colleague set forth on what was to be a run-of-the-mill business trip to San Francisco. His quest to find the lowest price, as demanded by his company's new travel policy, led him to Virgin America's relatively new service between New York City and the City by the Bay.
  • Don't Call It a Comeback
    Up in Rochester, N.Y., there is a bar locals affectionately call "Oli's." The Genesee beer is served in cold cans and the winds off Lake Ontario keep everything else chilled. Recently, I traveled there for a reunion of sorts. Richard and his wife, Caroline, were part of an extended group of friends I met years back through my friend Teeser. Caroline is an educated Republican and The Teeser (as we refer to him), a well-informed Democrat. The two like to spar, and this particular day they quickly engaged in a debate over President Obama's Nobel Peace Prize. Caroline's suggestion that ...
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