• Broadcasters Sue AereoKiller In DC by Wayne Friedman

    Confirming their efforts to follow over-the-top TV services with legal filings in any market where they start up business, a number of TV broadcasting companies filed suit against AereoKiller in Washington, D.C. ...Read the whole story

  • Pandora Beats Rev Estimates, Adds Subscribers by Mark Walsh

    Online radio service Pandora on Thursday reported revenue rose 55% in the first quarter to $126 million, topping analysts' expectations. Pandora's quarterly revenue -- which had been projected to reach $124 million -- was bolstered by the addition of 700,00 net new paid subscribers, bringing the total to more than 2.5 million ...Read the whole story

  • Cigarette Marketers Slice Mag Spending In 2011 by David Goetzl

    The five major cigarette marketers nearly cut in half their collective magazine spending in 2011. The amount declined to $23 million from $46 million the year before. ...Read the whole story

  • B2B Revenues Rises, Credits Events, Digital Ads by Erik Sass

    Overall, business-to-business media revenues are growing, due to an upward trend in B2B trade shows which, together with digital advertising, more than offset the continuing decline in print advertising. The American Business Media's Business Information Network reported that total revenues grew 3.4% from $24.6 billion in 2011 to $25.5 billion. ...Read the whole story

  • Court Dismisses Defamation Suit Against WPP's Sorrell by Steve McClellan

    A New York court has dismissed a defamation lawsuit brought against WPP CEO Sir Martin Sorrell. Sorrell was slapped with the suit last August by the law firm then representing New Delhi Television, Sabharwal & Finkel, and its principals, Adam Finkel and Rohit Sabharwal. ...Read the whole story

  • MediaCom Races To Win FIA E Championship's AOR by Steve McClellan

    A start-up race car circuit, The FIA E Championship, has named WPP's MediaCom as its agency of record for its inaugural 2014 season, the companies have confirmed. The agency is tasked with identifying potential sponsorship partnerships for the new racing brand. ...Read the whole story

  • Networks Tie For Last Month of the 2012-2013 Season, NBC Gains Ground by Wayne Friedman

    The four major networks were in a virtual tie for the last month of the 2012-2013 TV season. CBS, Fox, and ABC all finished with a Nielsen live plus same day 1.8 rating/5 share among 18-49 viewers with NBC just a tick behind, at a 1.7/5. ...Read the whole story

  • Aereo Is Not Just For Cord-Cutters by David Goetzl

    Are cord-cutters most likely to subscribe to Aereo? Not necessarily, according to early returns. CEO Chet Kanojia told investors Thursday that 50% of its customers have a pay-TV subscription. He spoke at a Barclays conference, and his comments came via a report from analyst Anthony DiClemente. ...Read the whole story

  • Cars.com Drops Flag On NASCAR.com Sponsorship by David Goetzl

    Cars.com has a need for speed. The site has a deal with Turner to sponsor a series of videos on NASCAR.com that continues a campaign it launched with a Super Bowl spot. The custom-produced shorts tabbed "Track Drama" feature NASCAR rivalries, intensity on Pit Road and energy as the checkered flag drops. ...Read the whole story

  • Worldwide Pay TV On The Rise, Big Growth In Asia by Wayne Friedman

    North American pay TV subscribers may continue to show little or no growth for the first quarter, but worldwide pay-TV business continues to climb, especially in emerging markets. Worldwide pay TV subscribers -- business from cable, satellite and telco businesses -- grew by 8% in 2012 to 800 million. ...Read the whole story

  • Activision Blizzard's Campaign Wins Grand Effie by Steve McClellan

    Video game marketer Activision Blizzards' ad campaign "The Vet and the nOOb" for "Call of Duty: Modern Warfare 3" has won the 2013 Grand Effie for North America. The effort was led by MDC Partners' 72and Sunny, with contributions from media shop OMD, digital agency SapientNitro and PR firm Edelman. ...Read the whole story

  • Mag Bag: Bonnier, Source Interlink Swap Mags by Erik Sass

    Enthusiast publisher Bonnier Corp. continued wheeling and dealing this week with the purchase of a biker gang's worth of motorcycle titles from Source Interlink Media, including "Motorcyclist," "Sport Rider," "Dirt Rider," "Motorcycle Cruiser," "Hot Bike," "Baggers," "Super Streetbike," "Street Chopper," and "ATV Rider." Together with Bonnier's "Cycle World," the new titles will form a new Motorcycle Group. ...Read the whole story

  • MediaVest Database Charts Brand Experience, Social Media Impact by Steve McClellan

    Publicis Groupe's MediaVest has created a massive database designed to help clients better understand, communicate with and market to consumer communities. A key issue for marketers is how well communities can scale impressions by sharing information with other community members. The study found that blogger/social networks/message board communities was the top-ranked group for scale potential. ...Read the whole story

  • Discovery Launches TestTube.com, Ups Digital Video Involvement by Wayne Friedman

    Discovery Communications is looking to get into digital video platforms in a big way -- launching a new online science network targeting young men, called TestTube.com. The new ad-supported network will start up with 15 short-form original series, launching with an expected 10 million video views monthly. ...Read the whole story

Follow MediaPost