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2003: Get Your Brand Game Going
Experts from Monigle Associates predict branding will take on new significance in the business world in 2003, as consumers and the government clamor for truth and accountability from American businesses. ...Read the whole story
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Outdoor Channel: A Niche, But a Big One
The Outdoor Channel isn't the biggest in its category, but it's shown some interesting gains in 2002. Greg Harrigan tells us the story. ...Read the whole story
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