• New Channel Fits Between Nick, MTV by Paul Gough

    Between Nickelodeon and MTV, there are a lot of youth who want programming that’s involving and interesting, that they can take part in and be connected with other teens throughout the world. That’s the philosophy behind Varsity TV, a 24-hour-a-day/7-day-a-week channel aimed at teen-agers that officially launched this week. ...Read the whole story

  • Wharton Report: Super Bowl Returns To Normal by John Gaffney

    In 2001 it was the madness of sock puppets. Last year it was a salute to American heroes. This year’s Super Bowl ads represent a return to normalcy, according to the sports marketing department at the Wharton School of Business. ...Read the whole story

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