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When Counterprogramming Super Bowl, Cable's Strategies Vary
How do you counterprogram the Super Bowl? If you’re a cable channel that targets women, you play to your strengths. ...Read the whole story
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Red Dailies To End Sampling
After nearly three months after launching competing tabloids targeting Gen Y readers, the Chicago Tribune and the Sun-Times have begun the process to transitioning the flashy dailies from free samples to paid circulation. ...Read the whole story
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CBS, NBC Highly Top Latest Nielsen Survey
Two special programs – football and an awards ceremony – dominated the latest Nielsen Media Research ratings list along with perennial winners CSI, Friends and E.R. ...Read the whole story
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NATPE President Plans Resignation
As a syndicated TV group’s big convention winds down in New Orleans, its leader plans to step down. ...Read the whole story
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