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Nielsen People Meters Get Huge Boost
Nielsen Media Research announced Monday major commitments to its People Meters and said the service would be in place in the nation’s top 10 markets by 2006. ...Read the whole story
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Newspaper Advertising Gains Momentum
Newspaper advertising expenditures for the fourth quarter of 2002 totaled $12.8 billion, a 4.4% increase over the same period a year earlier, according to preliminary estimates from the Newspaper Association of America. ...Read the whole story
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One in Four Bought from DRTV, Study Says
A study released Monday by the Electronic Retailing Association finds that two-thirds of Americans have watch some sort of direct-response TV and one of out four have purchased products. ...Read the whole story
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