Nielsen Media Research announced Monday major commitments to its People Meters and said the service would be in place in the nation’s top 10 … Read the whole story

Newspaper advertising expenditures for the fourth quarter of 2002 totaled $12.8 billion, a 4.4% increase over the same period a year earlier, according to … Read the whole story

A study released Monday by the Electronic Retailing Association finds that two-thirds of Americans have watch some sort of direct-response TV and one of … Read the whole story