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The WB: More Scripts, Less Reality
The February sweeps finds The WB showing more than 30% increases in its key demos of 12-34 and 18-34 among successes that the network’s executives say has been with mostly scripted programming and no sweeps stunts. ...Read the whole story
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CBS TV Chief: What a Crazy Sweeps Period
With CBS’ projections for victory in households and total viewers in the February sweeps, the network’s chief said it was done in the “craziest sweeps” ever. ...Read the whole story
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Joe Millionaire Finale Gold in Nielsen's Rankings
Riding the wave of Joe Millionaire’s finale last Monday, Fox finished up the primetime ratings week with the top-rated show and an impressive win in adults 18-49. ...Read the whole story
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Local Stations Wait For Sweeps Results
When the February sweeps period ends today, the work will just begin for the local stations that depend on them. ...Read the whole story
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