MediaDailyNews
Tuesday, March 18, 2003
  • Will Miller Get Its Brand Slapped?
    by John Gaffney

    You can call it “boobs and beers” or “skin to win,” but a leading marketing consultant yesterday said that Miller Beer’s latest turn toward … Read the whole story

  • Syndication May Go First in This Upfront
    by Paul Gough

    Will syndication go first in this year’s upfront? Carat North America CEO David Verklin said at an industry gathering last week he believed that … Read the whole story

  • NYT: Retail Down, Movies Up
    by Dana Blankenhorn

    The New York Times’ unique advertising mix powered it to a 4.7% revenue gain for February, with ads for movies, computers, and political advocacy … Read the whole story