You can call it “boobs and beers” or “skin to win,” but a leading marketing consultant yesterday said that Miller Beer’s latest turn toward blatantly sexy TV ads is leading the brand into uncharted – and dangerous - territory. ...Read the whole story
Will syndication go first in this year’s upfront? Carat North America CEO David Verklin said at an industry gathering last week he believed that syndication would be sold first this year. ...Read the whole story
The New York Times’ unique advertising mix powered it to a 4.7% revenue gain for February, with ads for movies, computers, and political advocacy were all up, spokesman Catherine Mathis said, while retail ads fell. ...Read the whole story
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