• Driving Upfront: Not So Fast This Year by John Gaffney

    Last year the TV upfront process went from zero to 80 when buyers for automotive clients started snapping up network spots like Derek Jeter gets ground balls. This year, according to most observers, that won't be the case. ...Read the whole story

  • Frommer's Budget Travel Redesigned by Dana Blankenhorn

    "Arthur Frommer's Budget Travel" is moving ahead with its May redesign, which groups departments into three "neighborhoods" and offers a full-page franchise position opposite each "neighborhood." ...Read the whole story

  • Media Industry Braces for Losses by Dana Blankenhorn

    With TV advertising cut back due to war coverage, it would follow that print media would see an increase. However, that's not happening. Despite a shortage of evidence for a major ad decline, the newspaper industry is bracing for some big losses. ...Read the whole story

  • Oscar Ads: Success and Failure by Mike Bangs

    An air of restraint might have hung over the Oscars, but it did not extend to the advertising. All available spots seemed to be filled, ... ...More

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