What network wouldn't dip into a seemingly never-ending well of sky-high ratings in adults 18-49, ever-higher CPMs and production costs much lower than the hundreds of millions of dollars it takes to pump out a season of Friends or CSI? And what network, tasting that sweet nectar, wouldn't want to keep going back to the well time and again? ...Read the whole story
Reality TV may not be the advertisers' prize that the networks would want you to think it is. ...Read the whole story
Discovery Networks has set out its plans for the upcoming TV season, nearly doubling original productions at its flagship Discovery Channel and expanding unscripted offerings at TLC and Discovery Health Channel. ...Read the whole story
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