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People Meters Catch Double Play
People are listening to a lot more radio stations in the evening than diary rating measurements pick up, according to Arbitron. ...Read the whole story
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Horizon Looks at What's Up Front For the Upfront
Horizon Media released its recent analysis of the broadcast networks' programs in development, and in some ways, the networks' 2003-04 season could be back to the future, with familiar shows under development and former TV celebrities under contract. ...Read the whole story
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ITV To Reach Tipping Point, Study Says
For those of you who don't think interactive TV commercials are nearly here, here's something for you to think about. A new study says that interactive commercials will soon take off. ...Read the whole story
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