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Moonves Claims Victory in May Sweeps
CBS claimed victory Tuesday afternoon in total households and viewers for the May sweeps and said it had closed the gap between it and NBC in other demographics. ...Read the whole story
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Fortune Ads Outline Edit Vision
After nearly three years of relative silence, Fortune magazine has unveiled a new ad campaign designed to celebrate the venerable title's editorial vision. The campaign, predominantly comprised of print ads in Time Inc. properties but also tapping marketing trade pubs and New York City telephone kiosks, debuts on Monday. ...Read the whole story
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MRI Shows Reader Decline
The new MRI numbers came out last week, and data released from it yesterday showed a slight decline in overall magazine readership led by an eight percent tilt in women's magazines. ...Read the whole story
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Outdoor Life Sets Sights On Everest
For one of its largest-scale programming efforts ever, Outdoor Life Network is going to extremes. ...Read the whole story
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NBC Edges Fox For Key Ratings Win
In the final full week of the broadcast television season, NBC edged out another win in adults 18-49 to beat Fox as CBS took another week in total households. ...Read the whole story
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