• Upfront: Money In The Network Bank

    A day after network presidents predicted a quick and profitable upfront, media buyers don't disagree. This year has become a surprisingly robust market with early money flowing to the networks. ...Read the whole story

  • Starcom Creates P&G Planning Group

    Starcom MediaVest Group will combine its entire Procter & Gamble brand planning into one group, it was announced yesterday. ...Read the whole story

  • Everest Climb on Outdoor Life Put on Hold

    A day after being beat by a Chinese crew who broadcast live from the summit of Mount Everest, an American cable network's team has been delayed from mounting its challenge. ...Read the whole story

  • New Digest Takes Mental Illness To Task

    After nine years in Canada, during which it racked up considerable support from pharmaceutical advertisers as well as plaudits for its sensitive and intelligent handling of a difficult subject, Schizophrenia Digest has set its U.S. launch for next month. The quarterly publication, written not only for people afflicted with the disease but also their families and doctors, has set an initial circulation figure of 25,000. ...Read the whole story



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