The head of GM's advertising said Tuesday afternoon that it was "absolute absurdity" to think big advertisers are going to continue to pay steep … Read the whole story

Whenever advertisers gather, as they did last month in Miami Beach for the annual Financial Management Conference of the Association of National Advertisers, the … Read the whole story

Advertisers wanting to reach so-called "Influential Americans" should hawk their wares more often in magazines. That was among the conclusions reached by RoperASW and … Read the whole story

On the heels of other forecasts showing similar revisions, a leading measurement company Tuesday increased its estimate of ad spending to 4.3% for 2003. … Read the whole story