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Study Explores Better Ad Recall
An Initiative Media-Massachusetts Institute of Technology study released yesterday is digging deeper into the relationship between a highly interactive TV program and its audience. ...Read the whole story
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Herbalife Launches Ad Comeback
After a 10-year hiatus from advertising, diet and weight loss product manufacturer Herbalife is launching a new direct response campaign. ...Read the whole story
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CBS Wins Total Nielsens
In a week nearer the beginning of the summer ratings snore than the end, CBS won a somewhat muted total-households race and NBC and Fox nearly tied for first place among adults 18-49. ...Read the whole story
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