Tuesday, July 22, 2003
  • New Study Finds Planners Looking Toward Older Demos

    Television planners and buyers may be aiming their budgets at an older audience than many in the business assumed they did. According to a new exclusive survey conducted by MediaPost, InsightExpress and CBS, the Adult 25-54 demographic is the single most important sector media buyers and planners use when purchasing commercial television. ...Read the whole story

  • Time Warner Cable, Microsoft in iTV Pact

    In what could be a boost for its strategy to gain a foothold in interactive television, Microsoft announced Monday that two major cable companies had agreed to test its digital TV software. ...Read the whole story

  • Genre: Reaching an Underserved Market

    There are 28 million gay men and women in the U.S., boasting $450 billion in annual spending power. Most research paints them as affluent, educated consumers who freely spend on travel and luxury goods. Yet Out, the country's largest gay publication, has a circulation of only 110,000. Underserved market, anybody? ...Read the whole story