• Nielsen Meets With Agencies, Fails To Quell Data Cost Concerns by Joe Mandese

    In an effort to mollify ad industry concerns surrounding new rules for processing its TV ratings data, Nielsen Media Research held a high-level meeting with top ad agency executives. But the meeting appears to have raised as many questions as it answered. ...Read the whole story

  • IHT Premieres Luxury Ad Forum by Larry Dobrow

    Hoping to offer advertisers a forum unprecedented in both reach and exclusivity, the International Herald Tribune (IHT) yesterday announced the debut of a luxury goods ad marketplace. The marketplace, slated to appear on Thursdays on page three of the newspaper, is modeled after The New York Times' page-A3 luxury ad franchise. ...Read the whole story

  • Annika's KFC Spot Rates Highest By Brand Recall by Amy Corr

    The wings have it. The boneless wings that is. In IAG's latest Brand Recall Index, Women's professional golfer Annika Sorenstam's two commercials for KFC's Honey BBQ and Boneless Wings were the most effective TV ads from July 7-20. ...Read the whole story

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