While some early indicators would suggest that the national cable ad marketplace may have slowed down during the second quarter of 2003, initial reports … Read the whole story

As far back as anybody can remember, media planners and buyers have rarely given association publications serious consideration for the ad dollars they parcel … Read the whole story

Like some immutable law of physics, the media buying universe contracted and now some think it is poised to once again pull apart. The … Read the whole story