Monday, August 25, 2003
  • Sorrell: MindShare, Mediaedge:cia Lead A WPP Recovery

    A pronounced pickup in the media planning and buying side of the business appears to be leading Madison Avenue out of its economic doldrums, the head of one of the world's largest agency holding companies said Friday. ...Read the whole story

  • Holding Companies: A Mixed Bag in First Half

    The holding companies of a number of top media agencies reported mixed results for the first half of 2003, according to a MediaPost compilation of data from company reports. Only one of the group reported a decline, but none had record-breaking revenues. ...Read the whole story

  • Worm Proves To Be Not-So-Big Deal At Media Shops

    With some Northeastern shops still reeling from the aftermath of the Blackout of 2003, some media agencies said their systems have been further strained by deluge of unsolicited bulk mail traffic created by waves of attacks from the Sobig.F computer virus. ...Read the whole story

  • Go Figure: New Title Seeks To Widen Women's Market

    While 65% of American women wear a size 12 and above, to say that they're not seeing themselves reflected on the covers of women's magazines is a wild understatement. Indeed, as much as women's titles may attempt to position themselves as "aspirational," such aspirations might not seem especially realistic for those who fully understand that women cannot subsist on lettuce alone. ...Read the whole story

Winning Hearts and Minds

I went to college in Evanston, Illinois, a suburb north of Chicago, about 35 years ago. Recent events have gotten me thinking about those days again. ...More