• Grading The Ds: DVDs, Not DVRs Emerge As Surprise New Ad Factor by Joe Mandese

    In a surprise finding, media researchers are discovering it is the DVD player, not the dreaded DVR (digital video recorder) that is proving to have the greater impact on advertising. ...Read the whole story

  • Suit: Retailers Hoodwinked Entertainment Weekly Subs by Larry Dobrow

    A class-action lawsuit filed on Tuesday charges that Musicland Stores, parent of Sam Goody, Suncoast and Media Play, deceived consumers about the terms of an offer to receive Entertainment Weekly. ...Read the whole story

  • A Mag Grows In Brooklyn by Larry Dobrow

    While community newspapers have long proven a safe and efficient buy for local advertisers, few publishers have attempted to bulk up their tabloids into the costlier magazine weight class. The publishers of BKLYN, however, believe they can successfully challenge this perception. ...Read the whole story

  • Nielsen Set To Expand TV Universe by Joe Mandese

    The number of television households in the U.S has grown to an estimated 108,400,000, according to revised TV universe estimates released this week by Nielsen Media Research. The new estimates, which take effect with the week of Sept. 1-7, meaning each national rating point will represent one percent of the total, or 1,084,000 TV households. ...Read the whole story

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