An effort that would have created an objective, third party system for compiling and disseminating credible agency billings data has been squashed by the … Read the whole story
I have a very simple approach to the weather. Years of experience have taught me that summer tends to be warm and winter cold, … Read the whole story
In yet another example of the lengths to which mainstream brands are going to distinguish new products - and the extent to which media … Read the whole story
After an on-again, off-again recovery in 2003 marked by a few bad months and advertisers' reluctance to commit well ahead of time, the radio … Read the whole story
The best and the brightest of Madison Avenue's advertising and media minds convened Thursday morning in New York to explore critical impediments to the … Read the whole story