-
Gemstar, Nielsen Set-Top Plan To Yield IGP Audience, Ad Data
At a time when Madison Avenue is clamoring for TV commercial ratings, a major interactive TV player Tuesday unveiled plans for two studies to see how digital set-top devices can be used to generate audience data for interactive program guides (IPG), including IPG-related advertising. ...Read the whole story
-
A Pennysaver May Be More Than A Penny Earned For Advertisers
Believing that media-buying behemoths are hesitant to include anything but time-tested, big-name institutions in their print plans, The Tri-State Pennysaver Group has started a push to get its 119-zoned editions noticed by the buying and planning communities. ...Read the whole story
Recent Most Read Stories
- Newspaper, Magazine Ad Fortunes Continue To Decline
- Madison Avenue Is Mad As Hell, March Mad: Takes More, Not Less Network TV
- TV Model: Nets, Stations Split Retrans 50/50
- Equifax Taps Dentsu's 360i As Lead Agency
- Multichannel Video Cos. Register Subscriber Loss, Satellite TV Gains
- DPAA Taps Enhanced TV Ad Vet Frey As New Chief
- NY1 Show Goes National
- NBC Gives 'Voice' To Tuesday, ABC 'Dancing' Into Second Place
- Clarification: NDTV Appeal Addresses Allegations Against Nielsen
- AWNY Installs New Board
Follow MediaPost
-
JoinJoin over 100,000 media, advertising and marketing professionals for Free MediaPost Membership. Member Benefits »
-
- Follow @mediapost
FollowFollow MediaPost News on LinkedIn Today
