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Media Agencies Working In Creative Realm
At a panel discussion Wednesday afternoon, executives said that the days of creative being the sole province of creative agencies are gone. They agreed that media agencies are often the place where a lot of the big ideas happen and are increasingly being carried out. ...Read the whole story
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Judge Hangs Up on Do-Not-Call List
In a ruling that neither the Federal Trade Commission nor the telemarketing industry understand yet, a judge said that the FTC overstepped its authority in developing the registry. ...Read the whole story
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Local Advertising Dampens Viacom's Sunny Estimates
Viacom has trimmed its revenue expectations for 2003, with the media giant citing lower-than-expected local advertising as the cause. ...Read the whole story
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