A new ad industry model for validating the effects of advertising is placing the onus on media to be responsible not just for delivering … Read the whole story
As Congress speed dials new legislation to make a do-not-call list airtight, the Direct Marketing Association is hoping the telemarketing industry respects consumers' desires … Read the whole story
U.S. media planners and buyers appear to be far less optimistic about their one ad spending plans for 2004 than Madison Avenue's leading ad … Read the whole story
Just as the 2003-04 TV season is getting under way, new research unveiled Wednesday at a MediaPost conference in New York shows that while … Read the whole story