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Road To Ad Recovery Hits Some Speed Bumps
Just when it looked like Madison Avenue was firmly on the road to recovery, some new speed bumps are suddenly popping up. ...Read the whole story
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Mostly Ad-Free Medium Breaks Massive Ad Campaign
A new nationwide medium that accepts little advertising - satellite radio - is breaking a massive ad campaign in a medium that does - network TV - to convince consumers to subscribe. ...Read the whole story
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Nielsen, DC Station End Up In A Storm Over Hurricane Data
Nielsen Media Research Friday admonished one of its clients - Washington, DC, station WJLA-TV - and asked it to immediately stop airing promos touting that "more viewers turned to ABC-7 News than any other Washington station" last week during Hurricane Isabel. ...Read the whole story
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Latina's Ad Pages Are En Fuego
When asked about the state of Latina, publisher David Kahn drolly cracks, "Muy fuerte." He pauses for a second, then adds in a considerably more serious tone, "That means very strong." ...Read the whole story
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Weather Touts New Research With A Purpose: A Greater Share Of Market
At a time when consumer involvement with media is becoming the factor de jour in media planning and buying, The Weather Channel has unveiled new research showing its viewers watch the channel with an unusual sense of purpose. ...Read the whole story
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