• Wall Street Pays Little Heed To Weak Network Scatter Ad Scenarios by Paul Gough

    Media-market observers say the next few weeks will be crucial to determining the health of the network TV scatter marketplace, which has become a cause for concern as the major broadcast networks report flat ad prices and with others saying their situation is even worse than that. ...Read the whole story

  • Men's Health Looks Fit, Weighs Bigger Market by Larry Dobrow

    Men's Health, by most accounts, is enjoying a solid 2003. The Rodale title notched 972 ad pages in its ten issues during the year (that figure is awaiting Publisher's Information Bureau affirmation), which represents an 11% jump over 2002 levels, as well as a single-year record for the publication. But when asked about the overall state of the magazine, vice president and publisher MaryAnn Bekkedahl isn't too eager to crow. Rather, she thoughtfully surveys the magazine business, and specifically the pressures that even successful publishers contend with on a day-by-day basis. ...Read the whole story

Follow MediaPost