Tuesday, October 28, 2003
  • Like Consumer, Business Media Continues To Struggle

    The erratic print media ad recovery continues to post mixed signals with the latest victim being the business press. Following languishing trends for consumer magazines and newspapers, American Business Media Monday revealed that business-to-business ad pages and ad spending slumped again in August. Pages were down 6.3% against August 2002, while spending dropped 3.5%. ...Read the whole story

  • New TV Ratings System Tracks Product Placement, Sponsorship

    Like the growth of product integration deals, there doesn't appear to be any shortage of companies trying to measure the value of the hot new media strategy. Intermedia Advertising Group (IAG), the New York-based firm best known for measuring the popularity of TV ads through a panel of online TV viewers, Monday unveiled plans to enter the burgeoning field of product placement. ...Read the whole story

  • Pulitzer's Q3: No Ad Prizes

    Pulitzer Inc. posted a flat third quarter in advertising revenues, although a spate of retail ads last year made for tough comparisons. ...Read the whole story