Monday, November 17, 2003
  • Cable Operators Continue To Lag U.S. Ad Recovery

    A few bad apples continued to drag spot cable advertising sales down during the third quarter of 2003. At a time when many emerging media would be posting robust rates of growth, spot cable ad sales declined 5 percent during the third quarter and the first three quarters of 2003, compared with the same periods in 2002, according to a MediaDailyNews analysis of data from the Big 7 cable operators that report their local and national spot advertising sales activity. ...Read the whole story

  • Newspapers Bounce Back In Q3, Show Strength In All Ad Categories

    Did anyone say comeback? Newspaper publishers are. As a group, they demonstrated strong growth in most categories during the third quarter of 2003, according to a MediaDailyNews analysis of data from eight publicly traded newspaper companies. ...Read the whole story

  • ELLEgirl Defies Shakeout Among Teen Spin-offs, Grows Pages

    A few years ago, teen magazines were all the rage in the publishing world. Survey after survey found that the purchasing power of teen girls was growing exponentially, so it wasn't much of a surprise when companies that traditionally hadn't targeted teens started to shift dollars out of the 35-plus category and into the teen mags. But then the recession kicked in and the teen mags started to have trouble finding dates to the prom. In light of the category shakeup, the emergence of ELLEgirl as one of the year's success stories surprised many onlookers. ...Read the whole story

Better Audience Data Through Technology

As online publishers use new technology to provide more, better and faster audience metrics, the pressure has begun to build on traditional, offline media to do the same. While the combination of falling ratings and circulation ...More