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Radio Daze: Interep Hires Three, Then 150, Away From Competitor Katz
Weeks after Katz Radio Group raided one of Interep's biggest clients, the two biggest players in national radio representation opened up in pitch battle with a mass defection of Katz employees and executives to Interep. ...Read the whole story
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Visible World Raises Its Visibility and Capital, Too: Interactive Ad Penetration at 10 Million Homes
Interactive TV advertising has been a classic case of chicken and egg. Big advertisers and agencies have been loath to make investments in developing addressable ads before there was a critical mass of households to justify a return on investment. And cable operators have been reluctant to roll out the hardware necessary to serve addressable ads before a sizable advertising market existed. ...Read the whole story
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TNS/CMR Expands Coverage of Hispanic Markets
Planners and buyers will get a more detailed picture of the expanding Hispanic advertising market now that a major data provider has significantly increased its coverage. ...Read the whole story
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