• What Consumers Really Think About Media? It's Not Necessarily What Madison Avenue Thinks by Joe Mandese

    Media agencies say understanding how consumers relate to media has become one of the most important aspects of media planning. To find out how well they're doing, we surveyed a few hundred media planners and buyers and compared their responses to a corresponding panel of consumers. What we learned was that when it comes to the role of media, consumers and the trade couldn't be farther apart. ...Read the whole story

  • Agency Plans Big Media Blitz For New Client - Itself by Joe Mandese

    Ad agencies like to preach the virtues of advertising, but they rarely - if ever - practice it. But in what is believed to be a first campaign of its kind, a direct response agency in January will break a seven-figure TV ad effort for itself. Advanced Results Marketing, a shop that has fielded campaigns for products ranging from endemic DR advertisers like Ginsu Knives and Ab Rollers to mainstream marketers such as Conair, Motorola and Holmes Group, next month will kick off a TV ad campaign promoting itself to potential clients. ...Read the whole story

  • Study Finds Prime Time's Glass Is Now One Third Full - Of Clutter by Larry Dobrow

    A new study indicates TV viewers are subject to a whopping 52 minutes of promotional clutter during a typical three-hour block of prime time programming, a figure that is up eight percent from 2000 and 36 percent from 1991, when the research was last conducted. ...Read the whole story

  • Déjà Viewing: Study Finds Nets Extending 'Repeats' Into Sweeps Months by Paul Gough

    A new trend might be starting to develop among network primetime scheduling patterns: an increase in the amount of repeats during the sweeps months, a new report reveals. ...Read the whole story

  • NBC Reorganizes, Jeff Zucker Continues To Ascend by Paul Gough

    Weeks after a major reorganization at parent General Electric left NBC virtually untouched, the network announced one of its own Monday to prepare for its merger with Vivendi Universal. The moves give Jeff Zucker, president of the entertainment division of NBC, a broader portfolio and role in shaping the future of the entertainment and media conglomerate. ...Read the whole story

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