MediaDailyNews Issues for January 2004
MediaDailyNews - Friday, Jan. 30, 2004
Carat Gets New Identity: 'Carat'
Who's Super in the Loyalty Bowl?
Media Kitchen Owners Change Recipe, Cede Control To Canadian 'Creative Patrons'
Super Bowl Poll: Game Beats Ads
Boomers Target Super Bowl For 'Ad'-vocacy Campaign, Want Advertisers To Recognize Older Consumers
Patel Named CIO Euro RSCG Worldwide
Newspaper Ad Spending Rises, But A Sustained Recovery Remains Uncertain
Editor & Publisher Changes Edit So It Can Continue To Publish
Madeloff Promoted At TNS Media Intelligence/CMR
Diario Fox Sports To Make U.S. Debut
Source Marketing Hired By TWC For Retail Marketing
MediaDailyNews - Thursday, Jan. 29, 2004
P&G Beats Earnings Guidance, Forecasts Double Digit Growth
FCC: TV Continues To Fragment But Ownership Consolidates, Internet Video Becomes A Factor
Why I Hate The Girl Scouts
USA Today Adds Coverage Of TiVo 'Ratings'
Time Warner Grows Every Unit, Except AOL: Parsons Calls It A 'Reset'
No Joke: Larry Divney's Retiring From Comedy
Congress Weighs In On Broadcast Indecency
Haggerty, Moynihan Rise At MPG
Cubs Put Tribune On Base, Company Calls Sun-Times Prospects 'Murky'
StarLink Links With Three New Clients
Sirius Adds Satellite Radio Subs, Losses Too -- XM Drops Commercials
McDonald's Launching Pre-Super Bowl Ad
Interactive TV Research Group Reports A Surge
MediaDailyNews - Wednesday, Jan. 28, 2004
Talking Paper: The Scientific Principles Of Media Planning Are Few, but Awesome
Studies Establish New Benchmarks For Agency Compensation, Client Relations
Tom Rogers Named Senior Advisor At American Media
Q4 Proves The Best Of Times, Paper Closes Year With Strong Ad Results
TiVo Raises $74 Million For Sales/Marketing Efforts
Meredith Defies Soft Mag Market, Print Unit Outpaces Broadcast
Amid Languishing Market Conditions, The Journal, Dow Jones Achieve Ad gains
South African Tourism Selects Nota Bene And Mediaedge:cia For Media Work
Wet Dog Media Gets In Touch With Her Sporty Side
MediaDailyNews - Tuesday, Jan. 27, 2004
ANA Postpones Agency Relations Forum Due To Winter Storm Warnings
In A Strange Move, TiVo Acquires Strangeberry, Plots Broadband Course
It's New, But Is It News?
Arbitron Meets Guidance, Confirms New Portable Meter Test Market
Program Guides Emerge As TV Navigation Portal, Begin Shifting Network Preferences
Study: Big Game Really Is A Super Ad Bowl, And An Uncluttered One Too
CBS Sports Chooses Spike For NCAA Coverage
Verizon Launches Hispanic Ad Campaign
MediaDailyNews - Monday, Jan. 26, 2004
'04 Candidates Vote With Their Wallet, May Elect An Ad Record
CBS and AOL Bring Back Classic Super Bowl Ads
NYT Launches Campaign Touting Recruitment Services
Directories Reveal Yellow Streak, Decline Comment On False Ad Suit
Financial Focus: A Key Week For Media Results
TV One Signs Charter Ad Partnerships
ADVO Has A Redeeming Quarter
ADVO Sees Increase In First Quarter Revenue
MediaDailyNews - Friday, Jan. 23, 2004
Tech's Still Dreck: '03 Ad Pages Continue Freefall
New Pub Of Time Inc.'s Weekly Entertains A Broader Mandate
HGTV, Food Network Drive Scripps' Growth
Burger King Chooses New Creative Agency
Instant Replay: NFL Kicks Off A Post-Game Show For Super Bowl Ads
Seasoned Pro Trumps 'Apprentice,' 'American Idol' Debut Tops Nielsens
The Wall Street Journal Extends Brand into India
Ruling Ensures Satellite Subscribers Will See Super Bowl
AAF Inducts Four
MediaDailyNews - Thursday, Jan. 22, 2004
Consumers, Ad Execs Deem Super Bowl Ads Effective, But Over-Priced
Coming Soon to a Desktop Near You: TV Commercials
MPG Moves Into Canadian Territory
One-To-Exactly-How-Many? Marketers, Researchers Debate Consumer Targeting
Presidential Address: Lowest Rated Since 2001
Liberty Media Ups Ante On News Corp.
New Haven Register Launching Free Weekly Pub
MediaDailyNews - Wednesday, Jan. 21, 2004
B-to-B Ad Demand Remains Mixed, Chances Of Year-End Surge Erode
Havas Shakes Up Flagship Euro RSCB Unit, Appoints Heekin, Patel To Top Posts
GM Bully Wields Economic Clout to Threaten Magazines
Mags Post Third Consecutive Year Of Ad Page Decreases
Top Mag Categories Boost Ad Pages, Financial, Travel Continue To Erode
Top Advertiser, GM, Reports Declining Profits
TV Guide Channel Gets A Makeover, Adds Long-Form To Listings
'American Idol,' 'Obnoxious Fiance' Debut To Solid Ratings
Major Papers Begin Reporting Q4, Show Healthy Ad Gains
Brewster Expected To Step Down From Gruner + Jahr
MindShare Hires Strategic Planning Director
Eller, Geier, Pepper, Temerlin Elected To AAF Hall of Fame
American Media to Launch Shelter Mag
Initiative Media Wins Two Accounts
Arbitron Outdoor Signs Lamar
MediaDailyNews - Tuesday, Jan. 20, 2004
Hoy Gets Los Angeles Launch
Kerry Takes Iowa, But Iowa Beats New Hampshire: Caucus Takes In More Campaign Ad Dollars
Nielsen Goes To War: Network Enlists Iraq As Factor In Young Adult Ratings
Bed, Bath & Beyond and The Taunton Press Get Inspired
MediaDailyNews - Monday, Jan. 19, 2004
New Network Has A Dream: Offer African Americans A Compelling TV Alternative
Court Orders That EchoStar Can Continue Broadcasting CBS, Viacom Channels
Net '03 New Business: Publicis Dominates Holding Companies, MindShare Leads Media Shops
Dow Jones Workers Reject New Contract
Alternative Papers Grow At More Than Twice The Rate Of Mainstream Dailies
Elizabeth Crow Reports To Consumer Reports
CBS Announces Another 'CSI,' This One In The Big Apple
Gannett Will Not Renew Cincinnati JOA
« Previous Entries