• Kerry Takes Iowa, But Iowa Beats New Hampshire: Caucus Takes In More Campaign Ad Dollars by Paul Gough

    The winner of yesterday's Iowa caucus - John Kerry - wasn't known until late last night, but Iowa has so far trumped rival New Hampshire in the battle for campaign ad dollars. Almost twice as many campaign ads were aired on TV reaching Iowa voters than New Hampshire during the first nine days of 2004. ...Read the whole story

  • Nielsen Goes To War: Network Enlists Iraq As Factor In Young Adult Ratings by Joe Mandese

    In what must be one of the most intriguing explanations yet for the precipitous decline in viewing among young adults this season, the researchers at a major cable network sales organization have come up with evidence suggesting that one significant factor may be the war in Iraq, as well as other military conflicts spread around the world. The extraordinary deployment of U.S. troops, including many new enlistees and reserves in the 18- to 34-year-old bracket, has taken a sizeable bite--nearly 6 percent--out of Nielsen's ratings for that demographic. ...Read the whole story

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