• Consumers, Ad Execs Deem Super Bowl Ads Effective, But Over-Priced by Joe Mandese

    Few people - whether everyday consumers or ad industry pros - would argue that the Super Bowl isn't a big advertising event. But when it comes to the actual value that Super Bowl spots yield, both consumers and media/planners think they've become over-priced. In fact, the industry pros - the ones that should have a more astute knowledge of the actual business value - actually had a more negative view of the cost-effectiveness of the pricey $2 million-plus ad units. ...Read the whole story

  • One-To-Exactly-How-Many? Marketers, Researchers Debate Consumer Targeting by Paul Gough

    When it comes to one-to-one marketing, the future is now. That's the message that flowed through the Future of Information Summit, organized by Simmons Market Research Bureau and held Tuesday at a mid-Manhattan hotel. It was highlighted by a number of researchers and others trying to make sense of customer data integration and applying what they've learned to their companies' or clients' interaction with consumers. ...Read the whole story

Follow MediaPost